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RX COMMUNICATIONS GROUP RECEIVES INDUSTRY HONORS

RX COMMUNICATIONS CONTACT:
Pete Holmberg, Vice President
Media Relations
917-322-2164
pholmberg@RxIR.com

FOR IMMEDIATE RELEASE

RX COMMUNICATIONS GROUP RECEIVES INDUSTRY HONORS

Receives 2002 Magellan Award for Media Relations Work

Named Finalist for Boutique Agency of the Year by PR Week

NEW YORK, NY, JANUARY 17, 2003 – Rx Communications Group, LLC, a financial communications firm specializing in the life science and healthcare industries, announced today that it is a winner of the 2002 Magellan Awards Publicity Campaign Competition, sponsored by the League of American Communications Professionals (LACP). Established in 2001, the LACP is an organization that encourages excellence in the practice of communications.

The LACP presented Rx Communications with an Honorable Mention award in the Financial/Investor Communications category, reflecting excellence for its work in the development of a media campaign for privately held ImpactRx, Inc. -- the nation's first pharmaceutical Promotion Research Organization. The competition was judged by a group of communications professionals whose expertise spans a broad range of public relations functions, from corporate and product communications for Fortune 500 companies to non-profit publicity expertise.

Rx Communications Group also announced today that it has been selected as a finalist by PR Week for Boutique PR Agency of the Year. PR Week is the world’s largest weekly publication serving the public relations community.

Commenting on today’s news, Rhonda Chiger, co-President of Rx Communications Group, said, “We are delighted that our work has been recognized by such prestigious industry organizations as the LACP and PR Week – reflecting the success we have enjoyed on behalf of our clients and in the two short years since our firm was founded in October of 2000.”

Melody Carey, co-President of Rx Communications, continued, “A total of 750 firms were considered for PR Week’s Agency of the Year award and we are honored to have been selected as a finalist from this group. Both the LACP award and the PR Week finalist designation are particularly meaningful given today’s challenging market environment. Since the launch of the Company, Rx Communications Group has increased its client roster by 183 percent and expanded its staff by 140 percent. We are very proud of these achievements.”

Rx Communications Group, LLC is a financial communications firm specializing in the life science and healthcare industries. Rx provides investor relations, media relations and corporate communications counsel to private and public companies. The firm designs, implements and manages full-service programs, and handles transaction-oriented assignments. Rx executives are well versed in IPOs, secondary offerings, PIPEs, venture rounds and mergers and acquisitions. For more information about Rx Communications visit the company’s website at http://www.RxIR.com.





   
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